Introducing – a virtual marketplace for fruit and vegetable trade that is coming soon

Over last couple of years, in addition to occasional consulting in fresh produce domain, I’ve been handling the legal, financial, accounting and admin work at Wingify Software Pvt. Ltd. which my son founded in 2010 with my active support as a Founding Director and presently as a CFO as well.

With our teams’ hard work and continued support of our patrons, Wingify,, through its flagship product, has now become a multinational software product company. We now have a wholly owned US subsidiary with an office in NY, few US acquisitions in our kitty and customers in 100 plus countries. In the process we have also now acquired good technology understanding and marketing experience for building and selling SaaS (Software as a Service) Products over internet, more so in B2B (Business to Business) environment.

Well, banking on my recent experience in establishing a 100 people – multiple locations – technology product company and my past experience as a domain expert in fruit and vegetable sector, I thought let’s marry these two strengths and give back the underserved fruit and vegetable category a modern technology lift.

The fresh produce sector has remained underserved by technology because of the trade complexity (read long chain of intermediaries, perishability, opacity, price volatility, liquidity, lack of standardisation etc), trade barriers of various kinds (trust and quality assurance apart legal and regulatory aspects), insufficient information on product and service availability, infrastructure bottlenecks and lack of right knowledge at the right time at the right place but more so because of low availability of people who could understand the finer nuances of both fresh produce trade and modern technology platforms and have the requisite match making skillset and expertise to build something for fresh produce business using technology.

Let me introduce the VEGFRU platform which is coming soon over Internet.

Our goal is to create a virtual World where anyone can freely trade products and services related to fruit and vegetables irrespective of geographic, cultural, regulatory, or logistical boundaries.
We aim to empower a new generation of traders and entrepreneurs to benefit from the wonders of trade over Internet by dramatically simplifying the process of discovering products and services related to fresh produce and their transactions while bringing down the overall cost and time.

We are going to be only tech-driven fresh produce company offering linkages to wide array of services related to sector – right from farm to kitchen in fruit and vegetable sector.
Backed by, India’s most promising software product venture, with footprints across 100 plus countries and 4000 plus customers including the likes of Microsoft, GE, Mitsubishi, ICICI Bank, Timesgroup, we’re a small team of technologists, fresh produce experts and customer experience fanatics operating out of a beautiful office in North Delhi.

We are currently pre- registering traders and service providers in following categories;

• Order Suppliers of Fruit and Vegetables for retail, QSRs, processors and others
• Consultants in food and agri domain
• Supply chain, Distribution and Logistics Services specialists
• Liaison specialists for Govt. Financial Schemes and Subsidies
• Crop Production experts of Fruit and Vegetables – all crops and discipline
• Agri Input suppliers
• Packaging experts for fresh Fruit and Vegetables / Processed and semi processed products
• Export / Import Facilitators
• Machinery and Equipment Suppliers
• Quality Control and Assurance specialists
• Cold Storage Space providers
• Dry Warehouse Space providers
• Agri Entrepreneur / Business Development experts
• Hi tech Agri Applications / Technology Platform
• Agro Finance and Financial services specialists
• Crop insurance specialists
• Fresh Produce Retail / e-tail companies and consultants
• Events and exhibitions.
• Agrometeorology and weather forecast
We have already started pre-registrations in the above said categories. My dear visitor if your profile fits into any of the above said categories than please feel free to call or email to Pooja Gupta for queries and pre-registration at following contact details.

Landline: 011-43401563

Mobile: +91-8527267888


Feel like dropping a mail to Founder…, please mail me, Anil Chopra at



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