Short Bio – Anil Chopra
Founding Director, Wingify · Angel & Impact Investor · Agribusiness Thought Leader
Playing devil’s advocate and using design thinking to solve a firm’s corporate decision-making and operational problems gives me enormous satisfaction. Supporting someone provide a life-changing product or service into the hands of millions in developing economies is my calling.
The Wingify Journey
What began in 2009 with a son writing a few lines of code on Notepad — running on a $20 server, hosted on an $8 domain — grew into something few could have anticipated. Wingify is today a multi-million dollar, bootstrapped, multinational SaaS firm: fast-paced, publicity-shy, and immensely profitable.
As a Founding Director at Wingify and Trustee at the Wingify Foundation, Anil wore many hats with quiet pride. Through VWO, Wingify’s flagship product, the company delivered a world-class SaaS experience — empowering thousands of brands globally through cutting-edge technology, top-tier engineering talent, and remarkably motivated support teams. The organisation grew to 500+ people, operating from homes, beaches, jungles, and mountains: wherever connectivity existed.
Behind the scenes, Anil managed the treasury function for Wingify, its US subsidiary, the Wingify Foundation, and the Family Office — alongside his fiduciary duties for the entire Wingify group. In his own words, it was “making money, and making more money with that money” — a calling he pursued with equal parts discipline and delight.
Before Wingify: Roots in Agribusiness
Anil’s professional journey began well before Wingify, grounded in the gritty, complex world of Indian perishable food agribusiness. He held leadership roles at some of India’s most prominent organisations — the National Dairy Development Board, Safal, Reliance Retail, and Subhiksha — building deep expertise in fresh produce value chains.
His hands-on experience spans produce sourcing, crop planning, end-to-end food retail operations, wholesale produce markets, cold chain, frozen foods, merchandising, procurement, warehousing, logistics, quality management, postharvest practices, exports, sales and marketing, strategic planning, and business development. It is a breadth of experience that has made him a recognised thought leader in fresh produce trade within emerging economies.
The Lessons of Failure
Anil is candid about his setbacks — and wears them as badges of hard-won wisdom. He founded and wound down two AgriTech startups: Agrisolutions and Vegfru. Both failed, partly due to mistimed products, but largely because he ran out of capital while being too immersed in building the operational backbone of Wingify to raise the funding they needed.
“No regrets,” he says simply. Great learning comes from great failures.
A New Chapter: Purpose over Position
Fifteen years after co-founding Wingify and the Wingify Foundation, Anil made the intentional decision to step down as Director and Trustee in January 2025. The transition coincided with Everstone, a leading Singapore-based private equity firm, becoming the majority stakeholder in both entities.
Leaving the Wingify Foundation was, by his own account, deeply emotional. It was, and remains, the work of his heart.
Today, Anil channels that same passion into a new chapter. He is now active with the Nexus 3P Foundation, a platform focused on sustainable agriculture, climate tech, societal and behavioural impact, and public health. These are the frontiers where he is placing both his bets and his hope.
As an angel investor, Anil has also made an early-stage investment in Swadesi Way, an innovative food supply chain startup building a scalable, purpose-driven solution to transform food delivery. It is the kind of bet that combines his lifelong expertise with his belief in the power of entrepreneurship to solve structural problems. He has similar investments in close to thirty startups.
The Thread That Runs Through It All
Whether managing a dairy and fruit vegetable value chain, scaling a global SaaS company, failing forward with AgriTech startups, or backing the next generation of impact-driven founders — a single thread runs through Anil Chopra’s journey: the conviction that business, done right, can be a force for genuine change.
Call him a builder, a contrarian, an angel, an operator, or an impact investor. He would probably say: “All of the above. And still learning.”
