Selling perishables for a living…..

Fresh produce sector in the India continues to grow. Like agriculture, markets for perishable products are increasingly complex. However, unlike many agricultural sectors, fresh produce markets often involve much higher risks, with the potential for corresponding higher rewards.

A market with low liquidity, high price volatility, little transparency and virtually no standardized products at wholesaling, ancient regulatory /legal environment, absence of cool chain, fragmented retailers and low decision involvement at retail end, creates unique challenges.

Recent innovations in distribution and technology, retailer and wholesaler consolidation, changing legal environment, international policies, food safety issues, and health concerns are creating new challenges and new opportunities in a sector where per acre cost of production is already very high and government safety nets do not exist.

This is my world…….I trade perishables for a living and enjoy every moment of it.



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