Competing Against Luck: The Story Of Innovation And Customer Choice - the story of innovation and customer choice - <a href="http://en.wikipedia.org/wiki/Clayton_M._Christensen" class="link">Clayton M. Christensen</a>

Competing Against Luck: The Story Of Innovation And Customer Choice - the story of innovation and customer choice

Clayton M. Christensen

HarperBusiness (2016)

In Collection
#80

BUSINESS &amp, Creative Ability In Business, Customer Services, Development, ECONOMICS - Consumer Behavior, ECONOMICS - Industries, ECONOMICS - Research &amp, Success in business

Hardcover 9780062435613
en_US

Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.

Product Details
LoC Classification	HD53 .C487 2016
Dewey	658.4
No. of Pages	288
Height x Width	9.4 x 6.1 inch

Personal Details
Read It	Yes
Location	Bedroom
Purchase Date	09-08-2021