Marketing Warfare
Al Ries; Jack Trout
Plume (1986)
In Collection
#633
0*
Advertising, Competition, Marketing
Paperback 9780452258617
English
The authors of the bestselling Positioning: The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.
Product Details
LoC Classification HF5415 .R544 1986
LoC Control Number 86008635
Dewey 658.8
Cover Price ₹ 12.95
No. of Pages 240
Height x Width 7.8 x 5.2  inch
Personal Details
Read It Yes
Location Dining Room
Links Library of Congress