Making Markets - How Firms Can Design and Profit from Online Auctions and Exchanges
Ajit Kambil; Eric Van Heck; E. Van Heck
Harvard Business School Press (2002)
In Collection
#310
0*
Electronic Commerce, Industrial Marketing, Internet Auctions, Internet Marketing, Marketing - Computer Programs
Hardcover 9781578516582
English
"Markets are Transitioning from place to space - but as the collapse of the initial B2B boom demonstrated, the journey won't be easy. Pioneering market makers from eBay and British Petroleum to the Dutch Flower Auctions and ChemConnect are leading the way to create new value through markets. Their experiences make two things increasingly clear: Success in the marketspace will require new ways of operating, and participation won't be optional.".
Product Details
LoC Classification HF5415.1265 .K358 2002
LoC Control Number 2002000419
Dewey 658.84
Cover Price ₹ 29.95
No. of Pages 240
Height x Width 9.4 x 6.4  inch
Personal Details
Read It Yes
Location Dining Room
Purchase Date 09-08-2021
Links Library of Congress