A Transformed Buying Process -- The Buyer's New Tool Kit -- What Is Digital Body Language? -- The Profile Of The New Buyer -- The Scoring Imperative -- Nurture To Win -- The Emerging New Discipline -- A New Collaborative Model -- Can You Finally Measure Marketing Effectiveness -- The Future Of Marketing. By Steven Woods. In This Thoughtful And Groundbreaking Book, Steven Woods Helps B2b Marketing Professionals Understand The New Dynamics Of Marketing Complex Products And Services. He Walks Through The New Tools Available To Buyers, How To Read Digital Body Language, And How To Respond Most Effectively To Maximize The Volume And Quality Of Leads.